Landing pages are great for gathering all information your influencers need – especially if you plan to recruit big volumes. It will save you the time of communicating manually with individuals over and over again, and a well-built page signals exclusivity and that you have things under control.
Hide the page URL from you navigation if you like to run an “invite only” strategy, or blow it up everywhere on your page to attract those valuable visitors. Experiment with getting traffic to the page via Facebook ads (custom audiences) e.g. people who have seen a minimum of X products on your shop, or only people who have converted. Email the link to your most valuable customers by filtering your customer database. Getting this group on board as influencers will produce very effective results for your business.
With micro-influencers, you don’t necessarily want to create individual contracts with all of them, so the landing page can also serve as your terms & conditions for the activities.
The below is a good example of such landing page. Feel free to copy it for your own site.